Why do you do what you do?

“People don’t buy what you do, they buy “why” you do it. ” -Simon Senek


The Golden Rule. Focus your attention on “why” you do what you do. Talk about “why” you do what you do. Start with “why.”

WHY=PURPOSE
What is your cause? What do you believe? This is your purpose! The reason you do what you do. It feeds my soul when I see people heal from trauma, physical and emotional pain, disease, illness. I love to see empowered people who feel good and live with purpose and passion.

HOW=THE PROCESS
Specific action taken to realize the “why.” What makes you different from others? Drumming, coaching, guided imagery, interpreting the medicine cards, smudging, prayer, calling on animal spirit guides.

WHAT=THE RESULT
What do you do? Product you sell or service you offer. I teach Spiritual Healing, Life Coaching, Soul Retrieval, Shamanic Journeying.

Sell the problem you solve, not the product!